“Few people have made more of an impact on an organization and its website than you have. We all appreciate what you do.”
- David Boyer, PROSOCO President & CEO
information architecture, content design, website migration
PROSOCO is a specialty construction chemical manufacturer with over 80 years of innovation, trusted by brands like Google, Etsy, and Georgia-Pacific.
Project Highlights:
Massive content audit, CMS migration, SSL cleanup, taxonomy, wireframing, information architecture, consistent analytics and data collection
Content mapping and restructure to group products by function and problem/solution vs. by brand and sub-brand names
Help center chatbot for early funnel traffic and FAQs
Custom content experiences
Created multiple custom content experiences to support sales and increase cross-sell opportunities.
👉Adding customized support banners across all product lines increased conversion by 45%
👉Created a wildly popular “weird masonry stain” quiz show to increase social media engagement (+230% Instagram) and product awareness