content strategy, experience design

PetPro Connect | Boehringer Ingelheim

  • Animal health clinic platform & consumer app

  • Go-to-market (GTM) strategy and CX lead consultant

  • Personas, journey mapping, and content design

  • Branded and unbranded in-app messaging

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Targeting Pet Parents

“PetGen” makes up over 62% of today’s pet parents. Many are choosing pets over babies. Sorry, babies.

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eComm, SEO/SEM, Brand Strategy,