product marketing, leadership, growth strategy

Swappa is a peer-to-peer marketplace for buying and selling gently used technology. It began as a startup for the Android community and evolved to be the leading marketplace platform for iOS, Android, cameras, laptops, and more.

Highlights:

• First marketing hire — growth strategy: SEO, SEM, influencer, affiliate, community management, and pricing structure

• Built and nurtured an active, segmented subscriber list of 200k

• Boosted social media conversion rates by over 300%